{"id":1594,"date":"2021-09-03T09:13:33","date_gmt":"2021-09-03T09:13:33","guid":{"rendered":"http:\/\/www.officinatech.com\/web\/?p=1096"},"modified":"2021-09-03T09:13:33","modified_gmt":"2021-09-03T09:13:33","slug":"social-media-advertising-cose-perche-importante-imprese","status":"publish","type":"post","link":"https:\/\/www.officinatech.com\/en\/social-media-advertising-cose-perche-importante-imprese\/","title":{"rendered":"Social Media Advertising: cos&#8217;\u00e8 e perch\u00e9 \u00e8 importante per le imprese"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/Progetto-senza-titolo-12-1080x675-1-1024x640.png\" alt=\"\" class=\"wp-image-1638\" srcset=\"https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/Progetto-senza-titolo-12-1080x675-1-1024x640.png 1024w, https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/Progetto-senza-titolo-12-1080x675-1-300x188.png 300w, https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/Progetto-senza-titolo-12-1080x675-1-768x480.png 768w, https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/Progetto-senza-titolo-12-1080x675-1-18x12.png 18w, https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/Progetto-senza-titolo-12-1080x675-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<p>Oggi, i <strong>social network<\/strong> costituiscono uno strumento rilevante, sia dal punto di vista personale che da quello delle imprese. Il <strong>58% della popolazione italiana<\/strong> \u00e8 attiva sui principali social network, generando un traffico web non indifferente (dato confermato da <a href=\"https:\/\/wearesocial.com\/it\/blog\/2020\/02\/report-digital-2020-in-italia-cresce-ancora-lutilizzo-dei-social\">Report Digital 2020<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<h2>Il Social Media Advertising nel web marketing<\/h2>\n<p>Ma che cos\u2019\u00e8 esattamente il Social Media Advertising? Si tratta di una <strong>strategia di digital marketing<\/strong> che negli ultimi anni si \u00e8 rivelata molto proficua per le aziende che hanno intrapreso campagne social. L\u2019obiettivo \u00e8 quello di intercettare l\u2019utente mentre consulta il feed dei suoi social network e catturare la sua attenzione, mettendolo <strong>direttamente in contatto con l\u2019azienda o con il prodotto<\/strong>.<\/p>\n<h3><\/h3>\n<h3>Social Media Advertising e creativit\u00e0<\/h3>\n<p>Si tratta di uno strumento estremamente utile se sfruttato nel modo corretto. Per questo motivo richiede un\u2019attenzione particolare per quanto riguarda la <strong>scelta del social network<\/strong> che pu\u00f2 determinare il buon esito della campagna. Non meno importanti, sono le scelte di <strong>profilazione del target<\/strong>, delle <strong>keywords<\/strong> su cui orientare il messaggio e delle <strong>tempistiche di propagazione<\/strong>. Anche la <strong>cura dell\u2019immagine<\/strong> e del <strong>tono di voce<\/strong> sono elementi non trascurabili. La <strong>creativit\u00e0<\/strong> \u00e8, insomma, un elemento essenziale nella procedura. I consumatori contemporanei, ormai abituati alle strategie pubblicitarie che li circondano, non si stupiscono pi\u00f9 cos\u00ec facilmente e ai marketers spetta il duro compito di catturare la loro attenzione, ideando campagne efficaci in quanto coinvolgenti per l\u2019utente. Quest\u2019ultimo si deve sentire a proprio agio per accogliere il messaggio, e quale strumento pu\u00f2 soddisfare questa esigenza meglio dei social network?<\/p>\n<p>&nbsp;<\/p>\n<h2>I vantaggi del Social Media Advertising: quali sono e perch\u00e9<\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1279 aligncenter\" src=\"https:\/\/www.officinatech.com\/web\/wp-content\/uploads\/2021\/09\/Progetto-senza-titolo-2-300x169.png\" alt=\"tazza fumante con icone marketing \" width=\"623\" height=\"351\"><\/p>\n<p>&nbsp;<\/p>\n<h3>Alto tasso di conversione<\/h3>\n<p>Una caratteristica che contraddistingue positivamente questa strategia \u00e8 sicuramente il successo del <strong>tasso di conversione del lead<\/strong> che genera risultati decisamente pi\u00f9 positivi rispetto alle campagne tradizionali. Questo dato \u00e8 frutto del fatto che l\u2019utente venga colpito, come abbiamo gi\u00e0 constatato, laddove si sente pi\u00f9 rilassato e dove vaga in cerca di intrattenimento, in un luogo confortevole che fa s\u00ec che si renda disponibile ad ascoltare e ricevere il messaggio.<\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3>Budget<\/h3>\n<p>Un aspetto decisamente accattivante, dal punto di vista delle aziende, \u00e8 il <strong>budget contenuto <\/strong>delle campagne social. Il costo \u00e8 pi\u00f9 conveniente rispetto a quello delle campagne offline, come ad esempio quelle televisive o sui giornali, e la possibilit\u00e0 di raggiungere il target in maniera capillare \u00e8 elevata.<\/p>\n<p>&nbsp;<\/p>\n<h3>Profilazione del target<\/h3>\n<p>Attuare una campagna di Social Media Advertising significa anche avere la possibilit\u00e0 di effettuare una precisa <strong>profilazione del target<\/strong>. I social network come Facebook o Instagram permettono di captare efficientemente gli interessi dell\u2019utente e di recapitargli un messaggio che ha ottime probabilit\u00e0 di giungere a destinazione.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Se vuoi avere pi\u00f9 informazioni sul Social Media Advertising per la tua impresa <a href=\"https:\/\/www.officinatech.com\/en\/web\/contatti\/\">contattaci qui<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Oggi, i social network costituiscono uno strumento rilevante, sia dal punto di vista personale che da quello delle imprese. Il 58% della popolazione italiana \u00e8 attiva sui principali social network, generando un traffico web non indifferente (dato confermato da Report Digital 2020). &nbsp; Il Social Media Advertising nel web marketing Ma che cos\u2019\u00e8 esattamente il [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[20,21],"class_list":["post-1594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-social-media","tag-social-media-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Advertising: cos&#039;\u00e8 e perch\u00e9 \u00e8 importante per le imprese<\/title>\n<meta name=\"description\" content=\"Il Social Media Advertising \u00e8 uno strumento molto importante per le aziende per raggiungere il proprio target attraverso i social. Ecco le sue potenzialit\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.officinatech.com\/en\/social-media-advertising-cose-perche-importante-imprese\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Advertising: cos&#039;\u00e8 e perch\u00e9 \u00e8 importante per le imprese\" \/>\n<meta property=\"og:description\" content=\"Il Social Media Advertising \u00e8 uno strumento molto importante per le aziende per raggiungere il proprio target attraverso i social. Ecco le sue potenzialit\u00e0.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.officinatech.com\/en\/social-media-advertising-cose-perche-importante-imprese\/\" \/>\n<meta property=\"og:site_name\" content=\"Officina.tech\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OfficinaTechADS\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-03T09:13:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/Progetto-senza-titolo-12-1080x675-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ric\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ric\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/social-media-advertising-cose-perche-importante-imprese\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/social-media-advertising-cose-perche-importante-imprese\\\/\"},\"author\":{\"name\":\"Ric\",\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/#\\\/schema\\\/person\\\/4f84f662b7fac3de46447daa37e57e09\"},\"headline\":\"Social Media Advertising: cos&#8217;\u00e8 e perch\u00e9 \u00e8 importante per le imprese\",\"datePublished\":\"2021-09-03T09:13:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/social-media-advertising-cose-perche-importante-imprese\\\/\"},\"wordCount\":465,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/social-media-advertising-cose-perche-importante-imprese\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.officinatech.com\\\/staging\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Progetto-senza-titolo-12-1080x675-1.png\",\"keywords\":[\"social media\",\"social media advertising\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/social-media-advertising-cose-perche-importante-imprese\\\/\",\"url\":\"https:\\\/\\\/www.officinatech.com\\\/social-media-advertising-cose-perche-importante-imprese\\\/\",\"name\":\"Social Media Advertising: cos'\u00e8 e perch\u00e9 \u00e8 importante per le imprese\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/social-media-advertising-cose-perche-importante-imprese\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/social-media-advertising-cose-perche-importante-imprese\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.officinatech.com\\\/staging\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Progetto-senza-titolo-12-1080x675-1.png\",\"datePublished\":\"2021-09-03T09:13:33+00:00\",\"description\":\"Il Social Media Advertising \u00e8 uno strumento molto importante per le aziende per raggiungere il proprio target attraverso i social. Ecco le sue potenzialit\u00e0.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/social-media-advertising-cose-perche-importante-imprese\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.officinatech.com\\\/social-media-advertising-cose-perche-importante-imprese\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/social-media-advertising-cose-perche-importante-imprese\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.officinatech.com\\\/staging\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Progetto-senza-titolo-12-1080x675-1.png\",\"contentUrl\":\"https:\\\/\\\/www.officinatech.com\\\/staging\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Progetto-senza-titolo-12-1080x675-1.png\",\"width\":1080,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/social-media-advertising-cose-perche-importante-imprese\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.officinatech.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media Advertising: cos&#8217;\u00e8 e perch\u00e9 \u00e8 importante per le imprese\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/#website\",\"url\":\"https:\\\/\\\/www.officinatech.com\\\/\",\"name\":\"Officina.tech\",\"description\":\"Digital Advertising\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.officinatech.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/#organization\",\"name\":\"Officina.tech srl\",\"url\":\"https:\\\/\\\/www.officinatech.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.officinatech.com\\\/staging\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-logo-OT.png\",\"contentUrl\":\"https:\\\/\\\/www.officinatech.com\\\/staging\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-logo-OT.png\",\"width\":770,\"height\":139,\"caption\":\"Officina.tech srl\"},\"image\":{\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OfficinaTechADS\",\"https:\\\/\\\/www.instagram.com\\\/officinatechdigital\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/#\\\/schema\\\/person\\\/4f84f662b7fac3de46447daa37e57e09\",\"name\":\"Ric\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.officinatech.com\\\/staging\\\/wp-content\\\/litespeed\\\/avatar\\\/dd58c9a4c0d62e1fb2c557b8e31813fc.jpg?ver=1787239643\",\"url\":\"https:\\\/\\\/www.officinatech.com\\\/staging\\\/wp-content\\\/litespeed\\\/avatar\\\/dd58c9a4c0d62e1fb2c557b8e31813fc.jpg?ver=1787239643\",\"contentUrl\":\"https:\\\/\\\/www.officinatech.com\\\/staging\\\/wp-content\\\/litespeed\\\/avatar\\\/dd58c9a4c0d62e1fb2c557b8e31813fc.jpg?ver=1787239643\",\"caption\":\"Ric\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Advertising: cos'\u00e8 e perch\u00e9 \u00e8 importante per le imprese","description":"Il Social Media Advertising \u00e8 uno strumento molto importante per le aziende per raggiungere il proprio target attraverso i social. Ecco le sue potenzialit\u00e0.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.officinatech.com\/en\/social-media-advertising-cose-perche-importante-imprese\/","og_locale":"en_GB","og_type":"article","og_title":"Social Media Advertising: cos'\u00e8 e perch\u00e9 \u00e8 importante per le imprese","og_description":"Il Social Media Advertising \u00e8 uno strumento molto importante per le aziende per raggiungere il proprio target attraverso i social. Ecco le sue potenzialit\u00e0.","og_url":"https:\/\/www.officinatech.com\/en\/social-media-advertising-cose-perche-importante-imprese\/","og_site_name":"Officina.tech","article_publisher":"https:\/\/www.facebook.com\/OfficinaTechADS","article_published_time":"2021-09-03T09:13:33+00:00","og_image":[{"width":1080,"height":675,"url":"https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/Progetto-senza-titolo-12-1080x675-1.png","type":"image\/png"}],"author":"Ric","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ric","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.officinatech.com\/social-media-advertising-cose-perche-importante-imprese\/#article","isPartOf":{"@id":"https:\/\/www.officinatech.com\/social-media-advertising-cose-perche-importante-imprese\/"},"author":{"name":"Ric","@id":"https:\/\/www.officinatech.com\/#\/schema\/person\/4f84f662b7fac3de46447daa37e57e09"},"headline":"Social Media Advertising: cos&#8217;\u00e8 e perch\u00e9 \u00e8 importante per le imprese","datePublished":"2021-09-03T09:13:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.officinatech.com\/social-media-advertising-cose-perche-importante-imprese\/"},"wordCount":465,"commentCount":0,"publisher":{"@id":"https:\/\/www.officinatech.com\/#organization"},"image":{"@id":"https:\/\/www.officinatech.com\/social-media-advertising-cose-perche-importante-imprese\/#primaryimage"},"thumbnailUrl":"https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/Progetto-senza-titolo-12-1080x675-1.png","keywords":["social media","social media advertising"],"articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.officinatech.com\/social-media-advertising-cose-perche-importante-imprese\/","url":"https:\/\/www.officinatech.com\/social-media-advertising-cose-perche-importante-imprese\/","name":"Social Media Advertising: cos'\u00e8 e perch\u00e9 \u00e8 importante per le imprese","isPartOf":{"@id":"https:\/\/www.officinatech.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.officinatech.com\/social-media-advertising-cose-perche-importante-imprese\/#primaryimage"},"image":{"@id":"https:\/\/www.officinatech.com\/social-media-advertising-cose-perche-importante-imprese\/#primaryimage"},"thumbnailUrl":"https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/Progetto-senza-titolo-12-1080x675-1.png","datePublished":"2021-09-03T09:13:33+00:00","description":"Il Social Media Advertising \u00e8 uno strumento molto importante per le aziende per raggiungere il proprio target attraverso i social. Ecco le sue potenzialit\u00e0.","breadcrumb":{"@id":"https:\/\/www.officinatech.com\/social-media-advertising-cose-perche-importante-imprese\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.officinatech.com\/social-media-advertising-cose-perche-importante-imprese\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.officinatech.com\/social-media-advertising-cose-perche-importante-imprese\/#primaryimage","url":"https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/Progetto-senza-titolo-12-1080x675-1.png","contentUrl":"https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/Progetto-senza-titolo-12-1080x675-1.png","width":1080,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.officinatech.com\/social-media-advertising-cose-perche-importante-imprese\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.officinatech.com\/"},{"@type":"ListItem","position":2,"name":"Social Media Advertising: cos&#8217;\u00e8 e perch\u00e9 \u00e8 importante per le imprese"}]},{"@type":"WebSite","@id":"https:\/\/www.officinatech.com\/#website","url":"https:\/\/www.officinatech.com\/","name":"Officina.tech","description":"Digital Advertising","publisher":{"@id":"https:\/\/www.officinatech.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.officinatech.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.officinatech.com\/#organization","name":"Officina.tech srl","url":"https:\/\/www.officinatech.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.officinatech.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2024\/01\/cropped-logo-OT.png","contentUrl":"https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2024\/01\/cropped-logo-OT.png","width":770,"height":139,"caption":"Officina.tech srl"},"image":{"@id":"https:\/\/www.officinatech.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OfficinaTechADS","https:\/\/www.instagram.com\/officinatechdigital\/"]},{"@type":"Person","@id":"https:\/\/www.officinatech.com\/#\/schema\/person\/4f84f662b7fac3de46447daa37e57e09","name":"Ric","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.officinatech.com\/staging\/wp-content\/litespeed\/avatar\/dd58c9a4c0d62e1fb2c557b8e31813fc.jpg?ver=1787239643","url":"https:\/\/www.officinatech.com\/staging\/wp-content\/litespeed\/avatar\/dd58c9a4c0d62e1fb2c557b8e31813fc.jpg?ver=1787239643","contentUrl":"https:\/\/www.officinatech.com\/staging\/wp-content\/litespeed\/avatar\/dd58c9a4c0d62e1fb2c557b8e31813fc.jpg?ver=1787239643","caption":"Ric"}}]}},"_links":{"self":[{"href":"https:\/\/www.officinatech.com\/en\/wp-json\/wp\/v2\/posts\/1594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.officinatech.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.officinatech.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.officinatech.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.officinatech.com\/en\/wp-json\/wp\/v2\/comments?post=1594"}],"version-history":[{"count":0,"href":"https:\/\/www.officinatech.com\/en\/wp-json\/wp\/v2\/posts\/1594\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.officinatech.com\/en\/wp-json\/wp\/v2\/media\/1638"}],"wp:attachment":[{"href":"https:\/\/www.officinatech.com\/en\/wp-json\/wp\/v2\/media?parent=1594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.officinatech.com\/en\/wp-json\/wp\/v2\/categories?post=1594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.officinatech.com\/en\/wp-json\/wp\/v2\/tags?post=1594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}