{"id":1600,"date":"2021-07-12T08:30:11","date_gmt":"2021-07-12T08:30:11","guid":{"rendered":"http:\/\/www.officinatech.com\/web\/?p=1209"},"modified":"2021-07-12T08:30:11","modified_gmt":"2021-07-12T08:30:11","slug":"instagram-cosa-cambiando-social-visual-marketing","status":"publish","type":"post","link":"https:\/\/www.officinatech.com\/en\/instagram-cosa-cambiando-social-visual-marketing\/","title":{"rendered":"Instagram: cosa sta cambiando nel social del visual marketing?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/pexels-cristian-dina-1851415-1080x675-1-1024x640.jpg\" alt=\"\" class=\"wp-image-1648\" srcset=\"https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/pexels-cristian-dina-1851415-1080x675-1-1024x640.jpg 1024w, https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/pexels-cristian-dina-1851415-1080x675-1-300x188.jpg 300w, https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/pexels-cristian-dina-1851415-1080x675-1-768x480.jpg 768w, https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/pexels-cristian-dina-1851415-1080x675-1-18x12.jpg 18w, https:\/\/www.officinatech.com\/staging\/wp-content\/uploads\/2022\/04\/pexels-cristian-dina-1851415-1080x675-1.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<p><span style=\"font-weight: 400\">Qualche settimana fa, <strong>Adam Mosseri<\/strong>, head di <strong>Instagram<\/strong> dal 2018, ha pubblicato un breve <\/span><a href=\"https:\/\/twitter.com\/mosseri\/status\/1410297743285829632\"><span style=\"font-weight: 400\">video<\/span><\/a><span style=\"font-weight: 400\"> sul suo profilo Twitter che in poche ore ha riscosso successo tra i professionisti e gli appassionati di <strong>social media marketing<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mosseri parla di <\/span><i><span style=\"font-weight: 400\">changes<\/span><\/i><span style=\"font-weight: 400\">, cambiamenti di quello che fino ad oggi \u00e8 stato considerato il social media pi\u00f9 visual di tutti.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">Cosa \u00e8 cambiato?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Ai suoi esordi questo social media basava la sua natura sulla sola <strong>condivisione di immagini<\/strong>, rigorosamente in formato 1:1, accompagnate da un testo. A 11 anni dalla sua nascita sono stati fatti passi da gigante. Nuovi formati, una vasta scelta di filtri, hashtag, stories e reel hanno consentito a Instagram di posizionarsi <strong>tra le 5 piattaforme pi\u00f9 utilizzate<\/strong> a livello mondiale (<\/span><a href=\"https:\/\/wearesocial-net.s3.amazonaws.com\/wp-content\/uploads\/2021\/01\/16-Top-Social-Platforms-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-93.png\"><span style=\"font-weight: 400\">We Are Social<\/span><\/a><span style=\"font-weight: 400\">).<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">&#8230;e cosa sta cambiando<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Quello che Mosseri ha annunciato su Twitter \u00e8 un <strong>cambiamento<\/strong> che era possibile intravedere gi\u00e0 da un po\u2019 di tempo su Instagram: da social interamente centrato sulla condivisione di immagini e brevi video si sta trasformando in una piattaforma che integra <strong>differenti modalit\u00e0 di intrattenimento<\/strong>. Ecco le <strong>aree<\/strong> che il team operativo della piattaforma sta gradualmente potenziando per offrire ai suoi utenti un\u2019esperienza sempre pi\u00f9 <\/span><i><span style=\"font-weight: 400\">user centred<\/span><\/i><span style=\"font-weight: 400\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Creators<\/span><\/h3>\n<p><span style=\"font-weight: 400\">L\u2019area destinata a chi utilizza la piattaforma come strumento di <strong>business<\/strong>. L\u2019account creator permette infatti di sfruttare diverse funzionalit\u00e0 per <strong>potenziare il proprio profilo<\/strong> in ottica di <strong>visual storytelling<\/strong> e <strong>influencer marketing<\/strong>. Tra queste la possibilit\u00e0 di consultare report giornalieri (o settimanali), il filtro per i messaggi e le analisi statistiche sui singoli contenuti.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Si tratta di una funzione utilizzata da influencer e brand che nei prossimi mesi verr\u00e0 ulteriormente sviluppata per ottimizzare le esperienze di marketing.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Shopping<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Instagram ha implementato (e progressivamente migliorato) anche uno <strong>shop<\/strong>, dove account business possono vendere prodotti ad altri utenti. Questa funzione si configura come una vera e propria vetrina, in cui il cliente pu\u00f2 confrontare prezzi e caratteristiche tra i diversi competitor. La <strong>pandemia<\/strong> ha accelerato il passaggio da uno scenario in cui il commercio tradizionale rimaneva predominante ad uno dove invece l\u2019online lo eguaglia (e a volte lo supera).<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Messaggistica<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Negli ultimi cinque anni, afferma Mosseri, il modo di <strong>connettersi<\/strong> con amici e familiari \u00e8 cambiato. <strong>I messaggi sono<\/strong> <strong>touchpoint<\/strong> per eccellenza e per questo Instagram \u00e8 costantemente impegnato a potenziare questa funzionalit\u00e0.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Video<\/span><\/h3>\n<p><span style=\"font-weight: 400\">L\u2019area a cui Mosseri dedica una riflessione pi\u00f9 profonda. Negli ultimi anni Instagram ha cambiato radicalmente la sua essenza: da app per il solo <\/span><i><span style=\"font-weight: 400\">photo sharing<\/span><\/i><span style=\"font-weight: 400\"> a <strong>piattaforma di <\/strong><\/span><strong><i>entertainment<\/i><\/strong><span style=\"font-weight: 400\">. Gli utenti&nbsp; sono alla ricerca di divertimento, informazioni o consigli. I competitor sono diversi &#8211; si pensi solo al successo di YouTube e TikTok nel formato video &#8211; e per questo Instagram deve lavorare sodo per studiare strategie che mantengano sempre attraente la <strong>user experience<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Insomma, pare proprio che nei prossimi mesi potremo gi\u00e0 sperimentare nuove funzioni e sicuramente toccheremo con mano la portata dei cambiamenti di Instagram. <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Qualche settimana fa, Adam Mosseri, head di Instagram dal 2018, ha pubblicato un breve video sul suo profilo Twitter che in poche ore ha riscosso successo tra i professionisti e gli appassionati di social media marketing.&nbsp; Mosseri parla di changes, cambiamenti di quello che fino ad oggi \u00e8 stato considerato il social media pi\u00f9 visual [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram: cosa sta cambiando nel social del visual marketing?<\/title>\n<meta name=\"description\" content=\"Adam Mosseri annuncia i cambiamenti che Instagram ha messo in atto negli anni e quelli a cui sta andando incontro, per migliorare sempre la user experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.officinatech.com\/en\/instagram-cosa-cambiando-social-visual-marketing\/\" 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