L’Influencer Marketing è la naturale evoluzione della pubblicità tradizionale e sta diventando uno strumento sempre più efficace per le aziende che vogliono promuovere i loro prodotti e servizi.
Utilizzare l’influencer marketing all’interno della propria comunicazione digitale permette alle aziende di sponsorizzare in modo efficace i propri prodotti o servizi attraverso una figura “influente” per il proprio target, incrementando la fiducia nel marchio, la brand awareness e le conversioni.
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